Digiata Partners with Affinity Initiative

Digiata is pleased to announce a strategic partnership with Affinity Initiative, a specialist UK insurance consultancy, to bring our technology solutions to the United Kingdom's insurance sector.

Expanding Our Global Footprint

This collaboration with Affinity Initiative represents a significant step in Digiata's international growth strategy, extending our reach into the dynamic UK insurance marketplace. The partnership will enable us to leverage Affinity's deep understanding of UK insurance requirements, regulatory landscape, and market dynamics.

"Our partnership with Affinity Initiative opens exciting new opportunities for both companies," said Nemanja Stabic, CEO at Digiata. "Affinity's established presence and industry relationships in the UK, combined with our proven technology solutions, creates a powerful proposition for insurers looking to modernise their operations."

Kevin Osborn, COO at Affinity Initiative, commented: "Digiata's impressive track record in delivering transformative technology to financial institutions makes them an ideal partner. The UK insurance market is ready for the kind of innovative, efficient solutions that Digiata has successfully implemented across global markets."

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UK Market Focus and Tailored Solutions

The partnership is focused on adapting Digiata's proven solutions to meet the specific needs of UK insurers. Affinity Initiative brings extensive experience in the UK insurance sector, with established relationships across Property & Casualty insurers, Life & Health providers, brokers, reinsurance companies, and the InsurTech ecosystem.

Affinity will provide crucial insights into local market requirements, ensuring that all solutions are:

• Aligned with UK regulatory frameworks

• Tailored to address specific pain points in UK insurance operations

• Optimized for integration with existing UK systems and processes

• Supported by local expertise and implementation capabilities

Their deep understanding of the UK insurance landscape will be instrumental in positioning our solutions effectively within this sophisticated market

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Looking Forward

Implementation work is already underway to adapt our core offerings for UK market requirements. The partnership will begin rolling out solutions in Q3 2025, with several UK insurers already expressing interest in early adoption programs.

"We're excited to introduce UK insurers to the efficiency and innovation that Digiata's solutions have delivered in other markets," added Osbron. "Together, we'll help transform insurance operations while ensuring compliance with the UK's unique regulatory requirements."

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